Google Ads Video Certification

To improve the performance of video campaigns, how should you approach creative effectiveness?

• Use research-backed creative guidelines and iterate with experimentation.
• Continue running campaigns with existing creative and slowly introduce new variations.
• Start with all-new video ad creative that’s already working well for other platforms.
• Run an experiment with existing creative and use whichever one performs best.

The correct answer is: Use research-backed creative guidelines and iterate with experimentation.

You know that mixing video ad formats is a good idea, but you aren’t sure which mix is most appropriate for your goal of driving maximum reach on a minimum budget.

What mix of awareness ad formats should you use?

• Masthead ads and bumper ads
• Skippable in-stream ads and non-skippable in-stream ads
• Masthead ads and non-skippable in-stream ads
• Skippable in-stream ads and bumper ads

The correct answer is: Skippable in-stream ads and non-skippable in-stream ads

What two conversion types should you capture in your reporting in order to measure the full value of your action campaigns?

• Mono-platform and last click
• Cross-platform and last click
• Mono-platform and view-based
• Cross-platform and view-based

The correct answer is: Cross-platform and view-based

You work on the marketing team for an eCommerce business and you’re looking to summarize the value of YouTube to the leadership team.

How should you summarize the shopping trend to them?

• Creators influence users’ purchasing decisions, but they take action on other platforms.
• YouTube users use the platform for inspiration and discovery, and they choose to purchase on desktop devices.
• Creators influence users’ purchasing decisions, and YouTube drives purchasing behavior.
• YouTube users use the platform for inspiration and discovery, but not to take action and make a purchase.

You work for a creative agency and your client is having trouble connecting meaningfully with potential customers.

What technique should you use to help people think or feel something?

• Humanize the story.
• Showcase discounts and sales to drive interest.
• Convey multiple messages to resonate with the masses.
• Avoid humor, as it’s more subjective.

The correct answer is: Humanize the story.

A successful awareness campaign ran with a 30-second video ad. You now want to remarket to audiences who saw it with memorable, shorter video ads.

What video ad format should you pick to make that happen?

• You should use bumper ads.
• You should use non-skippable in-stream ads.
• You should use in-feed video ads.
• You should use masthead ads.

The correct answer is: You should use bumper ads.

What best practice should you follow when making creative for a video action campaign?

• You should repeat what you’re offering.
• You should communicate the offer at the end.
• You should communicate multiple messages.
• You should repeat your call-to-action.

The correct answer is: You should repeat what you’re offering.

How does a Google Video campaign with a “brand awareness and reach” campaign goal benefit from target cost-per-thousand impressions (tCPM) being selected as the optimal bidding strategy?

• By creating as many impressions as possible in line with the target cost-per-acquisition.
• By analyzing historical feedback and making adjustments to bids based on performance signals.
• By optimizing bids to put the campaign’s message in front of as many relevant people as possible.
• By acquiring as many clicks as possible according to the daily budget that’s been set.

The correct answer is: By optimizing bids to put the campaign’s message in front of as many relevant people as possible.

It’s your first time running a Video action campaign.

What approach to bidding strategy should you implement for optimal results?

• Start with cost-per-view bidding to establish CPV performance, then switch to Target CPA to capture more conversions at the desired CPA.
• Start with cost-per-view bidding to establish CPV performance, then switch to Maximize Conversions to capture more conversions at the desired CPA.
• Start with Target CPA to establish CPA performance, then switch to Maximize Conversions to capture more conversions at the desired CPA.
• Start with Maximize Conversions to establish CPA performance, then switch to Target CPA to capture more conversions at the desired CPA.

The correct answer is: Start with Maximize Conversions to establish CPA performance, then switch to Target CPA to capture more conversions at the desired CPA.

Your goal is to grow consideration with a Google Video campaign.

What should your bidding solution optimize toward?

• Views
• Impressions
• Clicks
• Actions

The correct answer is: Views

To drive more conversions, how should you approach evaluating video action campaign performance?

• You should compare your CPA to that of brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.
• You should compare your CPA to that of non-brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.
• You should compare your CPA to that of brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.
• You should compare your CPA to that of non-brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.

The correct answer is: You should compare your CPA to that of non-brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.

How should you summarize the short-form content trend to a marketing expert?

• Short-form content acts as a discovery tool for audiences who also enjoy long-form content.
• Advertisers with awareness goals should create short-form content that’s highly engaging.
• Short-form content is valuable, but only relevant for advertisers looking to reach Gen Z audiences.
• Focus on either long- or short-form content, as using both creates an inconsistent experience.

The correct answer is: Short-form content acts as a discovery tool for audiences who also enjoy long-form content.

You’re developing a storyboard for a video ad with the goal of optimizing for view completions.

What technique should you use to grab and sustain viewers’ attention?

• Build suspense with a slow pace to start.
• Use engaging pacing and tight framing.
• Set up scenes to be zoomed out so viewers can see all story elements.
• Keep visuals low-contrast to avoid overwhelming viewers.

The correct answer is: Use engaging pacing and tight framing.

If a potential customer is in a decision-making moment, what video ad format is optimized to drive action and make it easier for them to take meaningful actions that you can measure?

• Non-skippable in-stream ads and in-feed video ads
• Non-skippable in-stream ads and skippable in-stream ads
• Skippable in-stream ads and bumper ads
• Skippable in-stream ads and in-feed video ads

The correct answer is: Skippable in-stream ads and in-feed video ads

How does YouTube serve users, creators, and advertisers?

• Through connection, innovation, and trust
• Through creativity, growth, and trust
• Through creativity, innovation, and trust
• Through connection, growth, and trust

The correct answer is: Through connection, innovation, and trust

What type of Google Video campaign should you use if your goal was to increase retention and loyalty for your brand?

• You’d use product and brand consideration.
• You’d use online sales.
• You’d use brand awareness and reach.
• You’d use lead generation.

The correct answer is: You’d use product and brand consideration.

Why should you opt into optimized targeting when creating a video action campaign?

• To remove users from your data segments who aren’t likely to convert.
• To remove audience solutions you’ve applied that aren’t driving conversions.
• To reach audiences already familiar with your brand who are likely to convert.
• To reach new and relevant audiences who are likely to convert.

The correct answer is: To reach new and relevant audiences who are likely to convert.

You’re running a Google Video campaign with an awareness goal. You want to measure these things: how many times people were served your ads and how many times they were each served across devices and formats.

After taking into account fundamental video metrics like “Video played to,” what measurement solution would you use?

• You’d use Brand Lift.
• You’d use Viewability with Active View.
• You’d use Reach Planner.
• You’d use Unique Reach and Frequency.

The correct answer is: You’d use Unique Reach and Frequency.

How should you approach your audience strategy when setting up a video action campaign to convert intent into action?

• Focus on those less likely to convert to drive conversion volume by starting with low-intent audiences before expanding to high-intent audiences.
• Focus on those most likely to convert to drive efficient conversions by starting with high-intent audiences before expanding to broader audience types.
• Focus on those less likely to convert to drive conversion volume by starting with broader audience types before expanding to high-intent audiences.
• Focus on those most likely to convert to drive efficient conversions by starting with only your data segments before expanding to broader audience types.

The correct answer is: Focus on those most likely to convert to drive efficient conversions by starting with high-intent audiences before expanding to broader audience types.

If you’re running a Google Video campaign with a consideration goal and you want to measure the amount of people who watched your video, what measurement solution should you use?

• You should use Brand Lift.
• You should use forecasting reach of your YouTube campaign alongside print ads.
• You should use viewability with Active View.
• You should use core performance metrics.

The correct answer is: You should use core performance metrics.

What type of Google Video campaign should you use if your goal was to increase purchase intent for your products?

• You’d use product and brand consideration.
• You’d use lead generation.
• You’d use brand awareness and reach.
• You’d use online sales.

The correct answer is: You’d use product and brand consideration.

You know that mixing video ad formats is a good idea, but you aren’t sure which mix is most appropriate for your goal of driving maximum reach and video completions.

What mix of awareness ad formats should you use?

• Masthead ads and non-skippable in-stream ads
• Skippable in-stream ads and non-skippable in-stream ads
• Masthead ads and bumper ads
• Skippable in-stream ads and bumper ads

The correct answer is: Skippable in-stream ads and non-skippable in-stream ads

With your Google Video campaign, what audience solution should you use to reach people who use apps that are similar to yours?

• Affinity Audiences
• Custom Audiences
• Infinite Taxonomy Audiences
• Life Events

The correct answer is: Custom Audiences

What audience solution should you use to reach female users who are 18 to 24 years old with your Google Video campaign?

• Affinity Audiences
• Life Events
• Demographics and Detailed Demographics
• Custom Audiences

The correct answer is: Demographics and Detailed Demographics

You want to reach people who are actively looking to buy certain products or services in the near future so you can grow consideration and interest for your brand.

What audience solution should you use?

• Life Events
• Custom Audiences
• Affinity Audiences
• In-Market Audiences

The correct answer is: In-Market Audiences

What are the four reasons why creators choose YouTube?

• Income, infrastructure, community, freedom
• Income, infrastructure, community, creativity
• Income, infrastructure, reach, creativity
• Income, infrastructure, reach, freedom

The correct answer is: Income, infrastructure, reach, freedom

As a marketing agency employee, you want to help your client grasp how adding YouTube to their marketing mix can help them achieve their goals.

Which YouTube trends should you tell your client about?

• Shopping, audio-only content, and streaming on TV
• Shopping, audio-only content, and cross-device behavior
• Shopping, short-form content, and cross-device behavior
• Shopping, short-form content, and streaming on TV

The correct answer is: Shopping, short-form content, and streaming on TV

Your marketing objective is to build awareness.

What audience solutions should you consider using in your Google Video campaign?

• Life Events and In-Market Audiences
• In-Market Audiences and Custom Audiences
• Affinity Audiences and Custom Audiences
• Affinity Audiences and Life Events

The correct answer is: Affinity Audiences and Custom Audiences

Reach Planner can provide which of the three primary benefits?

• It can provide trustworthy unique reach forecasts, media mix options, and fresh data.
• It can provide trustworthy popular reach forecasts, media mix options, and automation recommendations.
• It can provide trustworthy popular reach forecasts, media mix options, and fresh data.
• It can provide trustworthy unique reach forecasts, media mix options, and automation recommendations.

The correct answer is: It can provide trustworthy unique reach forecasts, media mix options, and fresh data.

YouTube advertisers should understand which of the following trends about streaming?

• Long-form livestreaming content is enjoying a popularity surge, which lets advertisers reach engaged users frequently.
• Production companies act as gatekeepers, since they control the biggest distribution channels.
• People watch YouTube on connected TV devices, which further extends YouTube’s reach.
• People switch between the many streaming services available and have shorter attention spans.

The correct answer is: People watch YouTube on connected TV devices, which further extends YouTube’s reach.

To reach people based on their interests without having to build or refresh those audiences, what audience solution should you use for your Google Video campaign?

• Custom Audiences
• Infinite Taxonomy Audiences
• Affinity Audiences
• Life Events

The correct answer is: Infinite Taxonomy Audiences

What’s a benefit of using Google’s Video solutions to achieve your awareness, consideration, or action goal?

• Google’s Video solutions use machine learning to set budgets and bids within 24 hours of setting a live Video campaign.
• Google’s Video solutions simplify the campaign management process by automatically creating new ad groups on a monthly basis.
• Google’s Video solutions simplify the campaign creation process by automatically aligning to marketing objectives.
• Google’s Video solutions use machine learning to create video assets based on the content of the advertised domain.

The correct answer is: Google’s Video solutions simplify the campaign creation process by automatically aligning to marketing objectives.

You’re making a video ad with the goal of driving reservations for a tourism company on their website.

Which of the following call-to-actions (CTAs) should you use in the ad?

• Book now
• Check us out
• Learn more
• Call now

The correct answer is: Book now

What’s the chief driver of return on investment for video campaign effectiveness and the strongest on digital media?

• Media
• Platform
• Brand
• Creative

The correct answer is: Creative

What marketing objective should you choose if your goal was to increase scale and improve CPA performance and efficiency?

• Hybrid
• Consideration
• Action
• Awareness

The correct answer is: Action

You want to reach cooking enthusiasts with your Google Video campaign.

What audience solution should you use?

• Affinity Audiences
• Demographics and Detailed Demographics
• Custom Audiences
• Life Events

The correct answer is: Affinity Audiences

If you’re building a Google Video campaign and your goal is to grow brand consideration, why should you use video ad sequencing?

• To drive actions on your website by telling a story through a series of videos.
• To reinforce a message by telling a story through a series of videos.
• To maximize ad engagement by telling a story through a series of videos.
• To communicate multiple messages by telling a story through a series of videos.

The correct answer is: To reinforce a message by telling a story through a series of videos.

You work in marketing for a business with the goal of generating leads.

What technique should you use in your video ad to ask people to take action?

• Include a generic call-to-action (CTA).
• Keep audio to a minimum so viewers focus on the call-to-action (CTA).
• Provide multiple options for how viewers can take action.
• Include a specific call-to-action (CTA).

The correct answer is: Include a specific call-to-action (CTA).

You want to run a video action campaign starting with lower-funnel audiences, then expanding.

What combination best aligns to that approach?

• You should start with your data segments, then expand to Customer Match.
• You should start with Customer Match, then expand to your data segments.
• You should start with your data segments, then expand to Affinity Audiences.
• You should start with Customer Match, then expand to Affinity Audiences.

The correct answer is: You should start with Customer Match, then expand to Affinity Audiences.

What’s the benefit of opting into Google Video partners for a Google Video campaign with an awareness goal?

• Extending the reach of video ads to YouTube Live streaming and Premieres.
• Extending the reach of video ads to a collection of leading publisher sites and apps.
• Providing access to more engagement metrics to measure the impact of the campaign.
• Providing access to engage with audiences on the YouTube mobile homepage.

The correct answer is: Extending the reach of video ads to a collection of leading publisher sites and apps.

What extension should you add to a video action campaign to drive more conversions in a simple and cost-effective way for a single automated campaign, if your goal is to drive online sales?

• Lead form
• Location
• Product feed
• Sitelinks

The correct answer is: Product feed

Which of the following video ad formats are optimized for engagement and designed to help customers think of you first when they’re looking to buy?

• Non-skippable in-stream ads and in-feed video ads
• Skippable in-stream ads and bumper ads
• Non-skippable in-stream ads and skippable in-stream ads
• Skippable in-stream ads and in-feed video ads

The correct answer is: Skippable in-stream ads and in-feed video ads

If you were optimizing a campaign to drive conversions faster, what would you do?

• You’d track lighter actions to provide more signals to Google’s machine learning algorithms.
• You’d set up the campaign to engage with audience segments that have searched for your brand before.
• You’d track only end actions to provide more accurate signals to our machine learning algorithms.
• You’d set up the campaign to only engage with audience segments that have converted before.

The correct answer is: You’d track lighter actions to provide more signals to Google’s machine learning algorithms.

You created your first video ad a few months ago and now want to make small changes to improve its performance.

What post-production edits should you make to improve the ad’s effectiveness?

• Lower the brightness to optimize for mobile device viewing.
• Remove supers so they don’t compete with the audio.
• Increase the pace and tighten the framing.
• Add closed captions since most viewers will watch with sound off.

The correct answer is: Increase the pace and tighten the framing.

If you’re running a Google Video campaign with an awareness goal and you wish to understand the extent to which your campaign shifts user perception or behavior, what measurement solution should you use, in addition to fundamental video metrics like “Video played to?”

• You should use Unique Reach and Frequency.
• You should use Brand Lift.
• You should use Reach Planner.
• You should use Viewability with Active View.

The correct answer is: You should use Brand Lift.

You’re running a Google Video campaign with a consideration goal. You want to understand the extent to which your campaign influences viewer perception or intent for your product.

What measurement solution should you use?

• You’d use Brand Lift.
• You’d use Reach Planner.
• You’d use Viewability with Active View.
• You’d use core performance metrics.

The correct answer is: You’d use Brand Lift.

You’re planning to run a video action campaign.

How should you approach your measurement strategy?

• Measure only complete online conversions for a more accurate return on investment calculation.
• Measure the full value with Google Ads conversion tracking and include lighter conversion events.
• Measure the full value with Google Ads conversion tracking and exclude lighter conversion events.
• Measure only complete offline conversions for a more accurate return on investment calculation.

The correct answer is: Measure the full value with Google Ads conversion tracking and include lighter conversion events.

What’s the value of Insights Finder and Find My Audience?

• They help you understand what audience solutions in an existing campaign are delivering the best results.
• They help you create audience lists that you can immediately apply to any of your Google Video campaigns.
• They help you create audience lists similar to the audiences who delivered the best results in your Google Video campaign.
• They help you understand who your most valuable customers are on YouTube and how to reach them.

The correct answer is: They help you understand who your most valuable customers are on YouTube and how to reach them.

During media planning, what can Reach Planner help with?

• Forecasting reach of your YouTube campaign alongside social media
• Forecasting reach of your YouTube campaign alongside TV
• Forecasting reach of your YouTube campaign alongside Search
• Forecasting reach of your YouTube campaign alongside print ads

The correct answer is: Forecasting reach of your YouTube campaign alongside TV

You’re running a Google Video campaign with a consideration goal.

You want to measure how many people watched your video, so what measurement solution should you use?

• You’d use Brand Lift.
• You’d use use core performance metrics.
• You’d use use forecasting reach of your YouTube campaign alongside print ads.
• You’d use use viewability with Active View.

The correct answer is: You’d use Brand Lift.

You’re running a Google Video campaign with a consideration goal. You want to understand the extent to which your campaign influences viewer perception or intent for your product.

What measurement solution should you use?

• You’d use Reach Planner.
• You’d use Brand Lift.
• You’d use Viewability with Active View.
• You’d use core performance metrics.

The correct answer is: You’d use Brand Lift.

If you’re running a Google Video campaign with an awareness goal and you wish to understand the extent to which your campaign shifts user perception or behavior, what measurement solution should you use, in addition to fundamental video metrics like “Video played to?”

• You should use Brand Lift.
• You should use Unique Reach and Frequency.
• You should use Reach Planner.
• You should use Viewability with Active View.

The correct answer is: You should use Brand Lift.

To reach homeowners who are 25 to 34 years old with your Google Video campaign, what audience solution should you use?

• Demographics and Detailed Demographics
• Life Events
• Custom Audiences
• Affinity Audiences

The correct answer is: Demographics and Detailed Demographics

You work at a marketing agency and are looking to help your client understand how adding YouTube to their marketing mix will help them achieve their goals.

Which three user trends on YouTube are valuable to communicate to your client?

• Streaming on TV, short-form content, and shopping
• Cross-device behavior, short-form content, and shopping
• Cross-device behavior, audio-only content, and shopping
• Streaming on TV, audio-only content, and shopping

The correct answer is: Streaming on TV, short-form content, and shopping

Your goal is to grow consideration with a Google Video campaign.

What should your bidding solution optimize toward?

• Impressions
• Clicks
• Views
• Actions

The correct answer is: Views

In video advertising, which of the following techniques should you apply to help people think or feel something?

• Showcase discounts and sales to drive interest.
• Convey multiple messages to resonate with the masses.
• Avoid humor, as it’s more subjective.
• Humanize the story.

The correct answer is: Humanize the story.

You’re planning to run a Google Video campaign with an awareness goal, and you want to measure the following: how many people were served your ads and how many times they were each served across devices and formats.

In addition to fundamental video metrics such as “Video played to,” what measurement solution should you use?

• Viewability with Active View
• Unique Reach and Frequency
• Reach Planner
• Brand Lift

The correct answer is: Unique Reach and Frequency

What marketing objective should you choose if your goal was to increase scale and improve CPA performance and efficiency?

• Hybrid
• Consideration
• Awareness
• Action

The correct answer is: Action

A successful awareness campaign ran with a 30-second video ad. You now want to remarket to audiences who saw it with memorable, shorter video ads.

What video ad format should you pick to make that happen?

• You should use non-skippable in-stream ads.
• You should use bumper ads.
• You should use masthead ads.
• You should use in-feed video ads.

The correct answer is: You should use bumper ads.

It’s your first time running a Video action campaign.

What approach to bidding strategy should you implement for optimal results?

• Start with cost-per-view bidding to establish CPV performance, then switch to Target CPA to capture more conversions at the desired CPA.
• Start with Maximize Conversions to establish CPA performance, then switch to Target CPA to capture more conversions at the desired CPA.
• Start with cost-per-view bidding to establish CPV performance, then switch to Maximize Conversions to capture more conversions at the desired CPA.
• Start with Target CPA to establish CPA performance, then switch to Maximize Conversions to capture more conversions at the desired CPA.

The correct answer is: Start with Maximize Conversions to establish CPA performance, then switch to Target CPA to capture more conversions at the desired CPA.

If you’re running a video action campaign, how should you approach your measurement strategy?

• You should measure the full value with Google Ads conversion tracking and include lighter conversion events.
• You should measure the full value with Google Ads conversion tracking and exclude lighter conversion events.
• You should measure only complete offline conversions for a more accurate return on investment calculation.
• You should measure only complete online conversions for a more accurate return on investment calculation.

The correct answer is: You should measure the full value with Google Ads conversion tracking and include lighter conversion events.

What streaming trend should YouTube advertisers be most aware of?

• They should be aware that people are switching between the many streaming services available and have shorter attention spans.
• They should be aware that people are watching YouTube on connected TV devices, which further extends YouTube’s reach.
• They should be aware that long-form livestreaming content is surging in popularity, allowing advertisers to reach engaged users frequently.
• They should be aware that production companies are acting as gatekeepers, since they control the biggest distribution channels.

The correct answer is: They should be aware that people are watching YouTube on connected TV devices, which further extends YouTube’s reach.

You’re creating a video ad for a salon and your goal is to drive client bookings through the salon’s website.

Which of the following call-to-actions (CTAs) should you use in the ad?

• Call now
• Book now
• Learn more
• Check us out

The correct answer is: Book now

What type of Google Video campaign should you use if your goal was to increase retention and loyalty for your brand?

• You’d use online sales.
• You’d use lead generation.
• You’d use product and brand consideration.
• You’d use brand awareness and reach.

The correct answer is: You’d use product and brand consideration.

If your marketing objective is to build awareness, what audience solutions should you consider using in your Google Video campaign?

• Affinity Audiences and Custom Audiences
• Life Events and In-Market Audiences
• In-Market Audiences and Custom Audiences
• Affinity Audiences and Life Events

The correct answer is: Affinity Audiences and Custom Audiences

If you’re building a Google Video campaign and your goal is to grow brand consideration, why should you use video ad sequencing?

• To reinforce a message by telling a story through a series of videos.
• To drive actions on your website by telling a story through a series of videos.
• To communicate multiple messages by telling a story through a series of videos.
• To maximize ad engagement by telling a story through a series of videos.

The correct answer is: To reinforce a message by telling a story through a series of videos.

What audience solution should you use for your Google Video campaign to reach people based on their interests, without having to build or refresh those audiences?

• Custom Audiences
• Infinite Taxonomy Audiences
• Life Events
• Affinity Audiences

The correct answer is: Infinite Taxonomy Audiences

How should you approach creative effectiveness in order to boost performance of video campaigns?

• Run an experiment with existing creative and use whichever one performs best.
• Continue running campaigns with existing creative and slowly introduce new variations.
• Start with all-new video ad creative that’s already working well for other platforms.
• Use research-backed creative guidelines and iterate with experimentation.

The correct answer is: Use research-backed creative guidelines and iterate with experimentation.

How should you summarize the short-form content trend to a marketing expert?

• Focus on either long- or short-form content, as using both creates an inconsistent experience.
• Short-form content acts as a discovery tool for audiences who also enjoy long-form content.
• Short-form content is valuable, but only relevant for advertisers looking to reach Gen Z audiences.
• Advertisers with awareness goals should create short-form content that’s highly engaging.

The correct answer is: Short-form content acts as a discovery tool for audiences who also enjoy long-form content.

What audience solution should you use for your Google Video campaign to reach people who are actively looking to buy certain products or services in the near future so you can grow consideration and interest for your brand?

• In-Market Audiences
• Custom Audiences
• Life Events
• Affinity Audiences

The correct answer is: In-Market Audiences

To measure the full value of your action campaigns, what two conversion types should you capture in your reporting?

• Mono-platform and last click
• Cross-platform and last click
• Cross-platform and view-based
• Mono-platform and view-based

The correct answer is: Cross-platform and view-based

You’ve decided to run a new Google Video campaign with an awareness goal.

Why should you opt into Google Video partners?

• Because it can extend the reach of video ads to a collection of leading publisher sites and apps.
• Because it can extend the reach of video ads to YouTube Live streaming and Premieres.
• Because it can give you access to engage with audiences on the YouTube mobile homepage.
• Because it can give you access to more engagement metrics to measure the impact of the campaign.

The correct answer is: Because it can extend the reach of video ads to a collection of leading publisher sites and apps.

A business owner uses Google’s Video solutions to achieve their awareness, consideration, or action goal.

Which of the following is a benefit of that?

• A benefit is that Google’s Video solutions use machine learning to create video assets based on the content of the advertised domain.
• A benefit is that Google’s Video solutions use machine learning to set budgets and bids within 24 hours of setting a live Video campaign.
• A benefit is that Google’s Video solutions simplify the campaign management process by automatically creating new ad groups on a monthly basis.
• A benefit is that Google’s Video solutions simplify the campaign creation process by automatically aligning to marketing objectives.

The correct answer is: A benefit is that Google’s Video solutions simplify the campaign creation process by automatically aligning to marketing objectives.

If you were making creative for a video action campaign, what best practice should you follow?

• You’d communicate multiple messages.
• You’d repeat your call-to-action.
• You’d repeat what you’re offering.
• You’d communicate the offer at the end.

The correct answer is: You’d repeat what you’re offering.

You work on the marketing team for an eCommerce business and you’re looking to summarize the value of YouTube to the leadership team.

How should you summarize the shopping trend to them?

• Creators influence users’ purchasing decisions, but they take action on other platforms.
• YouTube users use the platform for inspiration and discovery, and they choose to purchase on desktop devices.
• YouTube users use the platform for inspiration and discovery, but not to take action and make a purchase.
• Creators influence users’ purchasing decisions, and YouTube drives purchasing behavior.

The correct answer is: Creators influence users’ purchasing decisions, and YouTube drives purchasing behavior.

Reach Planner can provide which of the three primary benefits?

• It can provide trustworthy unique reach forecasts, media mix options, and automation recommendations.
• It can provide trustworthy unique reach forecasts, media mix options, and fresh data.
• It can provide trustworthy popular reach forecasts, media mix options, and fresh data.
• It can provide trustworthy popular reach forecasts, media mix options, and automation recommendations.

The correct answer is: It can provide trustworthy unique reach forecasts, media mix options, and fresh data.

What audience solution should you use to reach home decor enthusiasts with your Google Video campaign?

• Custom Audiences
• Life Events
• Demographics and Detailed Demographics
• Affinity Audiences

The correct answer is: Affinity Audiences

Mixing video ad formats is a good idea — you know that. But if your goal is to drive maximum reach on a minimum budget, what mix of awareness ad formats would you use?

• Bumper ads and masthead ads
• Bumper ads and skippable in-stream ads
• Non-skippable in-stream ads and skippable in-stream ads
• Non-skippable in-stream ads and masthead ads

The correct answer is: Bumper ads and skippable in-stream ads

When setting up a video action campaign to convert intent into action, how should you approach your audience strategy?

• You should focus on those less likely to convert to drive conversion volume by starting with low-intent audiences before expanding to high-intent audiences.
• You should focus on those less likely to convert to drive conversion volume by starting with broader audience types before expanding to high-intent audiences.
• You should focus on those most likely to convert to drive efficient conversions by starting with high-intent audiences before expanding to broader audience types.
• You should focus on those most likely to convert to drive efficient conversions by starting with only your data segments before expanding to broader audience types.

The correct answer is: You should focus on those most likely to convert to drive efficient conversions by starting with high-intent audiences before expanding to broader audience types.

You’re creating a video ad with a purpose to ask people to take action on your website.

What technique should you use in your video ad?

• Include a specific call-to-action (CTA).
• Include a generic call-to-action (CTA).
• Keep audio to a minimum so viewers focus on the call-to-action (CTA).
• Provide multiple options for how viewers can take action.

The correct answer is: Include a specific call-to-action (CTA).

What video ad formats are optimized to drive action among potential customers in decision-making moments, making it easier for them to take meaningful actions that you can measure?

• Non-skippable in-stream ads and in-feed video ads
• Skippable in-stream ads and in-feed video ads
• Non-skippable in-stream ads and skippable in-stream ads
• Skippable in-stream ads and bumper ads

The correct answer is: Skippable in-stream ads and in-feed video ads

If you were optimizing a campaign to drive conversions faster, what would you do?

• You’d set up the campaign to only engage with audience segments that have converted before.
• You’d set up the campaign to engage with audience segments that have searched for your brand before.
• You’d track lighter actions to provide more signals to Google’s machine learning algorithms.
• You’d track only end actions to provide more accurate signals to our machine learning algorithms.

The correct answer is: You’d track lighter actions to provide more signals to Google’s machine learning algorithms.

Which of the following captures how YouTube serves users, creators, and advertisers?

• Creativity, innovation, and trust
• Connection, innovation, and trust
• Connection, growth, and trust
• Creativity, growth, and trust

The correct answer is: Connection, innovation, and trust

To make sure people think about your brand in decision-making moments, what marketing objective should you use for your Google Video campaign?

• Awareness
• Consideration
• Action
• Perspective

The correct answer is: Consideration

To achieve your goal of driving maximum reach and video completions, what mix of awareness ad formats should you use?

• You should use skippable in-stream ads and bumper ads.
• You should use skippable in-stream ads and non-skippable in-stream ads.
• You should use masthead ads and bumper ads.
• You should use masthead ads and non-skippable in-stream ads.

The correct answer is: You should use skippable in-stream ads and non-skippable in-stream ads.

Why should you opt into optimized targeting when creating a video action campaign?

• To remove audience solutions you’ve applied that aren’t driving conversions.
• To reach new and relevant audiences who are likely to convert.
• To reach audiences already familiar with your brand who are likely to convert.
• To remove users from your data segments who aren’t likely to convert.

The correct answer is: To reach new and relevant audiences who are likely to convert.

If you’re running a video action campaign to drive more conversions in a simple and cost-effective way in a single automated campaign, what extension should you add to your campaign if your goal is to drive online sales?

• Product feed
• Lead form
• Sitelinks
• Location

The correct answer is: Product feed

Which of these video campaign effectiveness levers is the top driver of return on investment and the strongest on digital media?

• Media
• Creative
• Brand
• Platform

The correct answer is: Creative

What type of Google Video campaign should you use if your goal was to increase purchase intent for your products?

• You’d use online sales.
• You’d use lead generation.
• You’d use brand awareness and reach.
• You’d use product and brand consideration.

The correct answer is: You’d use product and brand consideration.

What’s the value of Insights Finder and Find My Audience?

• They help you create audience lists that you can immediately apply to any of your Google Video campaigns.
• They help you understand what audience solutions in an existing campaign are delivering the best results.
• They help you create audience lists similar to the audiences who delivered the best results in your Google Video campaign.
• They help you understand who your most valuable customers are on YouTube and how to reach them.

The correct answer is: They help you understand who your most valuable customers are on YouTube and how to reach them.

Your goal is to drive more conversions. How should you approach evaluating video action campaign performance?

• You’d compare your CPA to that of non-brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.
• You’d compare your CPA to that of brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.
• You’d compare your CPA to that of brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.
• You’d compare your CPA to that of non-brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.

The correct answer is: You’d compare your CPA to that of non-brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.

You want to to improve a video ad’s effectiveness.

What post-production edit will help you achieve your goal?

• Add closed captions since most viewers will watch with sound off.
• Remove supers so they don’t compete with the audio.
• Increase the pace and tighten the framing.
• Lower the brightness to optimize for mobile device viewing.

The correct answer is: Increase the pace and tighten the framing.

You’re planning to run a video action campaign and want to start with lower-funnel audiences and then expand.

Which of the following combinations aligns to that approach?

• Start with Customer Match, then expand to Affinity Audiences.
• Start with your data segments, then expand to Affinity Audiences.
• Start with your data segments, then expand to Customer Match.
• Start with Customer Match, then expand to your data segments.

The correct answer is: Start with Customer Match, then expand to Affinity Audiences.

What two video ad formats are optimized for engagement and designed to help customers think of you first when they’re looking to buy?

• Non-skippable in-stream ads and in-feed video ads
• Non-skippable in-stream ads and skippable in-stream ads
• Skippable in-stream ads and bumper ads
• Skippable in-stream ads and in-feed video ads

The correct answer is: Skippable in-stream ads and in-feed video ads

You’re developing a storyboard for a video ad with the goal of optimizing for view completions.

What technique should you use to grab and sustain viewers’ attention?

• Keep visuals low-contrast to avoid overwhelming viewers.
• Build suspense with a slow pace to start.
• Set up scenes to be zoomed out so viewers can see all story elements.
• Use engaging pacing and tight framing.

The correct answer is: Use engaging pacing and tight framing.

How does a Google Video campaign with a “brand awareness and reach” campaign goal benefit from target cost-per-thousand impressions (tCPM) being selected as the optimal bidding strategy?

• By acquiring as many clicks as possible according to the daily budget that’s been set.
• By optimizing bids to put the campaign’s message in front of as many relevant people as possible.
• By creating as many impressions as possible in line with the target cost-per-acquisition.
• By analyzing historical feedback and making adjustments to bids based on performance signals.

The correct answer is: By optimizing bids to put the campaign’s message in front of as many relevant people as possible.

What are the four reasons why creators choose YouTube?

• Income, infrastructure, reach, creativity
• Income, infrastructure, reach, freedom
• Income, infrastructure, community, freedom
• Income, infrastructure, community, creativity

The correct answer is: Income, infrastructure, reach, freedom

With your Google Video campaign, what audience solution should you use to reach people who use apps that are similar to yours?

• Custom Audiences
• Infinite Taxonomy Audiences
• Life Events
• Affinity Audiences

The correct answer is: Custom Audiences