Google Ads Search Certification

John’s company makes a great product and customers are happy with their purchases. Unfortunately, few potential customers visit the company’s website.

What are two ways that responsive search ads could help John’s company reach more potential customers? (Choose two.)

Select 2 Correct Responses

• With higher per-sale transaction returns, responsive ads increase the working budget for an advertiser’s active campaigns.
• With multiple headline and description options, responsive ads can compete in more auctions for a wider range of search terms.
• With machine learning making the decisions, responsive ads are given preferential treatment by the system in every auction.
• With lower costs-per-click, advertisers using responsive ads can afford to be in more daily auctions.

The correct answers are: With multiple headlines and description options, responsive ads can compete in more auctions for a wider range of search terms. and With lower costs-per-click, advertisers using responsive ads can afford to be in more daily auctions.

You’d like to improve an ad’s perceived quality during an ad auction.

What aspect of the ad will be most beneficial for you to work on?

• Determining the location of users.
• Increasing the bid amount of the ad.
• Improving the navigability of the landing page.
• Removing an extension from the ad.

The correct answer is: Improving the navigability of the landing page

Yan wants to attract customers specifically searching on Google for Time-B-Gone, his company’s unique office-support product. His marketing consultant suggests using Dynamic Search Ads, and knows Yan will need to start with a simple approach. For vendors like Yan, what’s the simplest method for using Dynamic Search Ads?

For vendors like Yan who wants to attract customers specifically searching on Google, landing pages from standard ad group is the simplest method for using Dynamic Search Ads.

• Page feeds
• URL filtering
• Categories from dynamic search engines
• Landing pages from standard ad groups

The correct answer is: Landing pages from standard ad groups

Singh’s marketing company has created an enticing ad that receives many clicks.

What effect will the ad likely have on the Google Ads auction?

• The advertiser will receive more bids in the auction.
• The quality of the ad will ensure the ad’s cost-per-click will be reduced by at least 40%.
• The ad will lead to a higher cost-per-click for the advertiser.
• The higher expected click-through rate will lead to a higher Ad Rank.

The correct answer is: The higher expected click-through rate will lead to a higher Ad Rank.

Charlie is working to improve the quality score of a Google Search ad by improving his expected click-through rate (eCTR).

Which of the following actions might improve Charlie’s eCTR?

• Cloning the ad multiple times
• Decreasing the bid for the ad
• Including keywords in his ad text
• Improving the speed of his website

The correct answer is: Including keywords in his ad text

What is a main benefit of using Search Audience solutions?

• They identify ad extension opportunities to improve average click-through rates.
• They can help send the right message to the right customer with the right bid.
• They automatically generate new keyword and ad content suggestions.
• They get detailed analytical insights about search network performance.

The correct answer is: They can help send the right message to the right customer with the right bid.

Ingrid wants to acquire a lot of exposure for a new product line that she’s launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign.

In what way will a Display campaign achieve Ingrid’s marketing goal?

• A video summary of her product line will be automatically generated by the system and placed on YouTube.
• Her ads will serve on website content related to her business or her customers’ interests, based on her targeting decisions.
• Her ads will appear above and below search results when people search for related keywords.
• Her business will be highlighted on Google Maps, with the option for customers to see her product

The correct answer is: Her ads will serve on website content related to her business or her customers’ interests, based on her targeting decisions.

Helen’s Heating and Air (HHA) wants to encourage interest in their new smart refrigerators. They know that WidgetCo also sells smart refrigerators. HHA’s marketing manager creates the broad match keyword “refrigerator,” and adds “WidgetCo” as a negative keyword.

Which two searches may prompt the ad? (Choose two.)

Select 2 Correct Responses

• WidgetCo refrigerator installation
• WidgetCo customer support
• Energy-efficient fridge
• Smart refrigerator reviews
• Refrigerator reviews WidgetCo

The correct answers are: Smart refrigerator reviews and Energy-efficient fridge

Which ad extension is available only as a full automated ad extension?

• Message extension
• App extension
• Seller ratings extension
• Price extension

The Correct Answer is: Seller rating extension

A plumbing company prides itself on excellent customer service, especially during after-hours service calls. Its owners want to connect with people who need emergency plumbing services in the middle of the night.

Which setting could help the owners achieve these goals?

• Image extensions
• Networks
• Ad scheduling
• Keyword insertion

The Correct Answer is: Ad scheduling

You manage the Search strategy for an athletic apparel retailer.

Which customer type will likely have the highest lifetime value?

• Lapsed customers who haven’t purchased from the brand in the previous year
• Customers who are members of the company’s loyalty program
• Customers who participated in the brand’s most recent holiday sale
• Customers who have purchased at the retailer’s outlet location

The Correct Answer is: Customers who are members of the company’s loyalty program

Why is creating three or more Search Ads per ad group a best practice?

• Having more ads in an ad group means lower bounce rates for landing pages.
• Having more ads in an ad group means the ads will receive a higher-quality score.
• Having more ads in an ad group allows Google to serve the best-performing ad for each specific auction.
• Having more ads in an ad group increases the chances of showing more than one ad per auction.

The Correct Answer is: Having more ads in an ad group allows Google to serve the best-performing ad for each specific auction.

What is one way that Performance Planner helps businesses increase sales?

• By providing a discount on all ads after purchasing a license
• By relying on customer feedback for optimal ad placement
• By choosing ad types that your target demographic finds most appealing
• By maximizing the number of conversions for a spend scenario

The correct answer is: By maximizing the number of conversions for a spend scenario

What does adding callout extensions to your Google Search ads enable you to do?

• Highlight information about value-adding attributes of your business, products, or services.
• Extend ads with a phone number, allowing mobile users to directly call your business.
• Direct users to specific pages of your website.
• Gives you the option of driving traffic to your website or to the app store from a single text ad.

The correct answer is: Highlight information about value-adding attributes of your business, products, or services.

What can the Performance Planner recommend?

• Using “Target impression share” as an automated bid strategy
• Including or excluding “Google search partners”
• Applying bid adjustments to specific locations
• Campaign-level Target CPA (cost-per-acquisition)

The correct answer is: Campaign-level Target CPA (cost-per-acquisition)

Rina has heard the term Quality Score mentioned before and is interested to learn what it actually is.

Which statement describes Quality Score?

• It’s a final score that’s based on every element of the structure of your account.
• It’s an estimate of the quality of your ads, keywords, and landing pages.
• It’s a metric that scores the quality of traffic that clicks on your ads
• It’s feedback left by users who’ve clicked on your ad and browsed your website.

The correct answer is: It’s an estimate of the quality of your ads, keywords, and landing pages.

What’s the primary benefit of using structured snippet extensions in your ads?

• Gives users specific information about what you’re offering, before they visit your website.
• Lets you quickly display information about your promotions without having to update every ad.
• Lets you show your business address, phone number, and a map marker alongside your ad text.
• Allows potential customers to navigate to specific pages of your website directly from the ad.

The correct answer is: Gives users specific information about what you’re offering before they visit your website.

Jamie wants to focus on selling her overstocked blue saucepans. She sets up keywords using phrase match.

What are two ways phrase match makes Jamie’s work easier? (Choose two.)

Select 2 Correct Responses

• Her ads show on searches related to the keyword meaning.
• She can explicitly choose keywords to ignore, such as colors.
• Her ad will only show for “blue saucepans.”
• She can choose the exact searches her keywords will match.
• She can easily select the color she wants to focus on.

The correct answer is: Her ad will only show for “blue saucepans.” and She can choose the exact searches her keywords will match.

What does layering an Affinity audience with a broad keyword targeting campaign help you do?

• Reach people based on specific demographics such as marital and education status
• Reach people who have been identified as being in the mindset to buy
• Ensure your ads are only seen by people who have demonstrated a qualified interest in your service and/or product(s)
• Find new customers that share the behaviors and characteristics of your marketing audience segments

The correct answer is: Ensure your ads are only seen by people who have demonstrated a qualified interest in your service and/or product(s)

Bob’s electronics company is launching a new TV equipped with a voice command accessibility feature. They decide to use phrase match in their Search Ads campaign with the keywords “television,” “accessible,” and “voice.”

How will phrase match benefit Bob’s Search Ads campaign?

• Bob’s ad will appear if the search terms have the same meaning as the keyword.
• Bob’s ad will appear if the search terms include the meaning of the keyword.
• Bob’s ad will appear if the search terms are related to the keyword.
• Bob’s ad will appear if the search terms contain all three of the exact keywords.

The correct answer is: Bob’s ad will appear if the search terms have the same meaning as the keyword.

What can the Performance Planner assist you with?

• To improve return on investment so you can drive more conversions within your target CPA (cost-per-acquisition)
• To determine which Google Ads features should be enabled to get the best performance from your campaigns
• To create an optimized copy of your existing campaign, so that it can be tested with the drafts and experiments tool
• To analyze the search term report and add both keywords and negative keywords, depending on historical performance

The correct answer is: To improve return on investment so you can drive more conversions within your target CPA (cost-per-acquisition)

Mary has been familiarizing herself with the different ad components of a text ad.

Match the following text ad component descriptions with the components they describe.

1. Takes users to a specific page of a website – Final URL
2. Users often will often notice this first – Headline
3. Gives users an idea of where they’ll go if they click the ad – Display URL
4. Allows advertisers to provide details about their product or service – Description

Your Google Search Ads optimization score is calculated by an algorithm that looks across key aspects of your accounts. This score is used to help give you recommendations on how to optimize your Search Ads campaigns.

What are two of the data sources that are used to calculate optimization recommendations? (Choose two.)

Select 2 Correct Responses

• Industry data
• Account executives
• Account settings
• User generated scenarios
• Company sales figures

The correct answer is: Industry data and Account settings

Mario owns a store that sells skateboard equipment. Mario understands that people are most likely to notice his headline text in a text ad.

What should Mario include in his headline?

• A phone number where customers can contact him
• At least one of his keywords
• The physical address of his store
• Messaging that includes “Click Here!”

The correct answer is: At least one of his keywords

A performance marketer is setting up a Customer Match strategy in order to reach a list of prospective customers.

Which user data source is the marketer eligible to use?

• Email, Mailing Address, Phone Number
• Social media profile, Email, Mailing Address
• IP Address, Social media profile, Phone Number
• IP Address, Work Address, Phone Number

The Correct Answer is: Email, Mailing Address, Phone Number

How can Performance Planner serve your business?

• By finding areas of your total budget that could contribute to marketing
• By determining which of Google’s ads are most appropriate for your brand
• By teaching your employees the fundamentals of personal budgeting
• By optimizing your ad budget for maximum growth

The correct answer is: By optimizing your ad budget for maximum growth

Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence.

Which Google Ads campaign should Marisol use to show images of their products, advertise their company’s online and local inventories of toys, and boost traffic to their website and local toy stores?

• Search
• Display
• Shopping
• Video

The correct answer is: Shopping

You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.)

Select 2 Correct Responses

• Bidding suggestions
• Sitelink extensions
• Manual control
• Auction-time bidding
• Machine learning

The correct answers are: Auction-time bidding and Machine learning

Leo is in charge of advertising for the clothing lines of a large manufacturer. He uses his Google Ads Recommendations page to help him evaluate his Search Ads campaigns.

Which feature makes the optimization recommendations valuable for Leo?

• The recommendations only apply to select keywords.
• The recommendations provide general insight from Google.
• The recommendations are created by higher-level account executives.
• The recommendations are tailored to the specific account.

The correct answer is: The recommendations are tailored to the specific account.

What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?

• Google Ads are updated automatically
• Auctions fluctuate all the time
• A / B testing
• Click-through rate averages require planning

The correct answer is: Auctions fluctuate all the time

Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?

• Influence, awareness, and promotion
• Relevance, control, and results
• Sales, consideration, and integrity
• Growth, reach, and traffic

The correct answer is: Relevance, control, and results

Your client, Vince’s Veggies, wants to increase downloads of their popular recipe printouts. You suggest they create ad groups based on the cooking categories that appear on their website.

What will they need to create in their first Google Search Ad group? (Choose two.)

Select 2 Correct Responses

• Keyword list
• Delivery times
• Country targets
• Device types
• Default bid amount

The correct answer is: Keyword list and Default bid amount

What’s an accurate description of callout extensions?

• Short, specific snippets of text that highlight value-adding attributes.
• A mobile-only format that enables users to contact a business via text messages.
• Extends ads with a phone number, allowing mobile users to directly call a business.
• Additional links that direct users to specific pages of a website.

The correct answer is: Short, specific snippets of text that highlight value-adding attributes.

Layla is learning about the benefits of using search ad extensions and has come to know that they can help to increase user engagement.

What are two other benefits that search ad extensions can contribute to performance? (Choose two.)

Select 2 Correct Responses

• More qualified leads
• Faster loading landing pages
• Attractive video assets
• Dynamic video insertion
• Better ad quality

The correct answers are: More qualified leads and Better ad quality

A marketing manager wants to raise awareness of their brand and build campaigns that are focused on branded terms. Because they’re unable to devote a lot of time to daily bid management, the manager decides to use automated bidding.

Which automated bidding strategy should the marketing manager use?

• Target impression share
• Maximize conversions
• Target return on ad spend (tROAS)
• Target cost-per-acquisition (tCPA)

The Correct Answer is: Target impression share

An account manager is creating their first Google Search Ad. They want to create an inviting and relevant ad to which potential customers will respond favorably.

What are two ways that the account manager can create an ad that will motivate users to click on it? (Choose two.)

Select 2 Correct Responses

• List the ad at the bottom of the search results.
• Include a current promotion.
• Feature a relevant headline.
• Increase the font size.

The Correct answers are: Include a current promotion. and Feature a relevant headline.

Why should campaigns with different marketing objectives be separated into different Performance Planner plans?

• So that seasonal trends can be better identified for each individual marketing objective
• So that spend is not reallocated between two different marketing objectives
• To prevent campaigns from becoming “Limited by Budget”
• To avoid any potential keyword duplicates between different marketing objectives

The correct answer is: So that spend is not reallocated between two different marketing objectives

A growth marketing manager is developing the advertising strategy for a company’s product launch in an increasingly competitive market.

How can a Google Search campaign help with the company’s product launch?

• The company’s Search ads will be eligible to appear on other channels, such as print ads.
• Users will be able to see the company’s Search ads while browsing other websites.
• Search ads for the company can appear when users are comparing different options from competitors.
• The company’s website will load faster with the addition of Google Search ads.

The Correct Answer is: Search ads for the company can appear when users are comparing different options from competitors.

An advertising executive takes over a Google Search ads campaign. On his Google Ads Recommendations page he notes that the campaign’s optimization score is 40%.

What does this score indicate?

• The campaign is 40% optimized for the given keywords chosen by the previous campaign manager.
• The campaign is 60% less optimal than other company campaigns.
• The campaign could be improved by 60% if the listed recommendations are followed.
• The campaign is running 40% over budget.

The correct answer is: The campaign could be improved by 60% if the listed recommendations are followed.

While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?

• Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that’s challenging to reach at scale when using manual bidding.
• Because cross-referencing data with context to establish intent and set the appropriate bid is a more simple, direct task.
• Because users’ intent and their likelihood to complete valuable actions for your business hardly vary based on location, time, or device.
• Because bid automation is a standard capability in the market that allows a lesser degree of precision, based on the conversion opportunity of each auction.

The correct answer is: Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that’s challenging to reach at scale when using manual bidding.

Ad extensions assist in providing users with which two things they want from their search experience? (Choose two.)

Select 2 Correct Responses

• Relevant information
• Attractive imagery
• News items related to their search
• Information based on their moment
• Product and service comparisons

The correct answers are: Relevant information and Information based on their moment

Trina sells dolls and accessories, and doesn’t have much time to update her Search campaigns with her ever-changing inventory.

How can Dynamic Search Ads help Trina?

• Additional web crawlers can be employed to review her inventory.
• Lower bid rates can be utilized, based on inventory levels.
• The inventory update dates can be manually set.
• Keyword lists can be automatically created based on website offerings.

The correct answer is: Keyword lists can be automatically created based on website offerings.

You’ve seen great results from your Google Search campaigns when using Remarketing Lists for Search Ads. How might you amplify those results?

• Use Similar Audiences to find new visitors for your site
• Removing Similar Audiences from Remarketing campaigns
• Use Similar Audiences to re-connect with past visitors to your site
• Increase the size of your remarketing lists by decreasing the size of your Similar Audiences lists

The correct answer is: Use Similar Audiences to find new visitors for your site.

A small-business owner wants to drive as many potential customers as possible to their website. The budget for their campaign is only $500 per month.

Which type of automated bidding strategy best aligns to the owner’s campaign goal?

• Target cost-per-acquisition (tCPA)
• Target impression share
• Target return on ad spend (tROAS)
• Maximize clicks

The Correct Answer is: Maximize clicks

A marketing associate manages the online marketing campaigns for a vitamin and supplement store. They launch a Google Search campaign and choose “website traffic” as the campaign marketing goal.

Which outcome should the marketing associate expect from the campaign?

• More followers on the store’s social media accounts
• An increase in online sales through the store’s website
• E-mail sign-ups from people who are interested in a healthy lifestyle
• More customers learning about the store’s products on the website

The Correct Answer is: More customers learning about the store’s products on the website

A marketing manager wants to use a Google Search Ads campaign to capture the consideration of customers who are searching online for camping equipment.

What’s a key benefit of a well-managed Google Search Ads campaign?

• Search Ads can appear on relevant searches by potential customers.
• Search Ads can include videos of relevant products.
• Search Ads can automatically send follow-up information to potential customers.
• Search Ads can appear within organic search results.

The Correct Answer is: Search Ads can appear on relevant searches by potential customers.

Your company provides home-maintenance services, and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?

• Machine models automatically determine your advertising budget.
• You can set your own budget and can change it at any time.
• Your ads will be placed on all search engines.
• With Google Ads, you always pay using cost-per-reach, predetermined by your budget.

The correct answer is: You can set your own budget and can change it at any time

In-market audiences allow the opportunity to specifically identify what kind of user?

• Someone who writes content about a topic
• Someone who has an interest in a topic
• Someone who has a passion for a topic
• Someone who is in the mindset to buy

The correct answer is: Someone who is in the mindset to buy

Which criteria do Google Ads review to make sure that Search ads are compliant with Google’s advertising policies?

• Content and formatting
• Goals and analytics
• Site experience
• Similar ads by competitors

The Correct Answer is: Content and formatting

What’s a good use case to leverage Customer Match?

• To reach people based on advanced demographic criteria
• To re-engage customers who have previously purchased from your business
• To reach new customers who share the behaviors and characteristics of your remarketing audience segments
• To identify loyal customers and expand reach to people who resemble your customers

The Correct Answer is: To re-engage customers who have previously purchased from your business